Founded in 2002, serves as an online fashion and trend-forecasting agency which has come to be highly regarded by many international brands, such as L’Oreal, Hugo Boss, Li & Fung, Landmark Group and the Arcadia Group. has over 150 trend-spotters stationed all over the world to catch changes and analyze trends, translating trends into best-sellers on racks. and Tradegood and Tradegood joined hands in March 2013.

Under this strategic partnership, Tradegood supplier members may enroll in a series of design-capacity building programs, including the trend master training class, products review report and ODM expert design service. Leveraging’s expertise and experience in serving large retail brands and in the fashion industry, Tradegood supplier members will learn how to turn fashion trends and forecasts into popular products that win buyers’ orders.

Jaana Jätyri, Founder and CEO of, is also a featured guest speaker at Tradegood events and a contributor to ‘Business Chain’ magazine.

Jaana Jätyri at the Tradegood/ Workshop in Guangzhou, China, on March 21, 2013. [Details]



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