Tradegood Business Chain Features an In-Depth Analysis of the Transatlantic Trade and Investment Partnership (TTIP)

Nov 06, 2013



Tradegood Business Chain Features an In-Depth Analysis of
the Transatlantic Trade and Investment Partnership (TTIP)

Also explores new markets for grown-up toys and senior citizens

New York and Hong
Kong, Nov 6, 2013 Tradegood, the B2B sourcing community that connects responsible buyers and trusted suppliers, has released its fifth issue of Business Chain magazine, entitled The Transatlantic Trade and Investment Partnership: The End of Multilateralism? on Apple® iBookstore. This issue brings invaluable insights into the most important free-trade agreement in centuries, which when implemented will see the global trading scene and the world’s economies experience a complete makeover.

Negotiations on the Transatlantic Trade and Investment Partnership (TTIP) started in July this year, with the aim of bringing economic growth and job opportunities to both regions through the removal of trade barriers. After the implementation of the agreement, it is forecast that the EU and US will account for almost half of world output of goods and services and one-third of global trade, reaching roughly one trillion US dollars annually.

The magnitude of this ambitious agreement will have an enormous impact not only on the two blocs concerned but rest of the world as well. As a thought leader in the supply chain, Tradegood Business Chain takes a close look at this important agreement, covering the background, progress and details of TTIP, and supplementing it with infographic illustrations. It will serve as a basic introduction to the topic and is a must-read for industry professionals in the supply chain.

In addition to TTIP, two new consumer markets with huge potential are also discussed. The first one is the grown-up toy market, better known as the “kidult” market. Thanks to their high purchasing power as well as a trend toward nostalgia, toy consumption by adults has been on the rise in major cities. Added to this is the integration of technology into toys, a factor which is driving more adults into this sector as part of the leisure segment.

The other market of great potential is the senior-citizens market – the huge group of consumers who belong to the baby-boomer generation. This group has both the money and the propensity to spend, but more often requires a tailored marketing approach as the subjects are very knowledgeable and possess much more life experience. Online marketing is one tactic that could work well for senior citizens.

A quarterly online magazine, Tradegood’s Business Chain Issue 5 has a lot more stories to offer and is now available to download for free from 51 Apple® iBookstores in the United States, United Kingdom, Germany, France, Australia and elsewhere, for viewing on an iPad. To download, please visit: . Please stay tuned for our next issue in February 2014.

Eager to read more? Previous issues are available at


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