Don’t Ignore the Market of Cell Phones for Senior Citizens

Date: March 16, 2015

Don’t Ignore the Market of Cell Phones for Senior Citizens

Silver Market Potentials - Call for Low Tech Cell Phones

We live in a world where most forms of communication have gone digital. While there is no substitute for face-to-face interaction, in the era of emails, texting, and video messages, non-personal communication has become the fastest and easiest way to keep in touch with friends and family. As technology continues to advance, so too do the smartphones people rely on to stay connected with the world around them. But for the older generation, having grown up without exposure to this type of technology, using the latest mobile device can turn a simple task like making a phone call into a confusing and daunting procedure. This has led to a small, yet steadily growing need for low-tech cell phones to cater to the “silver hair” market. As a smart retailer, you should never ignore the potential market for cell phones for senior citizens.

Within the last decade, the Baby Boomer generation has reached retirement age, meaning that an estimated 10,000 Americans a day are turning 65 years old. Thanks to improved life expectancy, seniors are living longer and in better health, controlling almost three-fourths of America’s wealth and spending more than an estimated $30 billion per year. Since they represent a large, financially active group of consumers, it would be unwise for cell phone companies and retailers to ignore the needs of this influential market.

A majority of grandparents and independent seniors are increasingly looking to purchase cell phones that are simple, hassle-free, and inexpensive to use. Senior citizens often experience some sort of physical limitation, such as poor eyesight, loss of hearing, or decreased functionality of motor skills. The best (and most desirable) cell phones for elderly include phones that are simple and less reliant on touchscreens. Additionally, since most seniors will not be interested in texting or social media, the more streamlined the interface, the better. This includes features such as large, clear buttons for a more effortless experience.

Here are some of the best low-tech phones for the silver market:

The Jitterbug5. The Jitterbug5 features big, clearly-labeled buttons and a large, easy-to-read color display with a backlight. There’s also a substantial speaker to ensure that communication is clear and audible, as well as a monitor feature that can connect the user with a certified agent with just one push of a button in case of emergencies. The Jitterbug5 also includes a long-lasting battery life of 25 days on standby and a simple built-in camera.

The Big Easy by TracFone. Although the screen size and buttons are smaller than the Jitterbug5, the Big Easy is still a very simple and uncomplicated phone to use with large buttons and a lighted keyboard. It’s also hearing-aid compatible and has a battery that can last up to 16 days on standby.

The Samsung Gusto 3. For something a little more stylish and sleek, the Samsung Gusto 3 is an elegant, yet compact flip phone for senior citizens with an easy-to-use keypad, a 2-inch display, and an impressive 32-day standby battery life.

Technology in the modern age has truly revolutionized the way people communicate. Although the younger generation is taking full advantage of all the new ways (and devices) of connecting with the world around them, senior citizens prefer a direct, more traditional approach. As a group with a spending power of $30 billion annually, smart business owners should be seeking more ways to engage with the silver market if they want their business to enjoy a long life well into the future. 

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