Importing Christmas and Seasonal Products from Wholesalers
“Jingle bells, jingle bells, jingle all the way; oh! What fun it is to ride in a one-horse open sleigh.” After a long hard year of work, stress, and long days, it finally comes to that magical time of year where we get to show our love to the people who matter most to us. A time when family members congregate to enjoy each other’s company and exchange gifts.
Prior to the Christmas season, people around the world are looking to purchase a wide range of seasonal decorations, including Christmas trees, ornaments and ribbons. Everyone is also on the lookout for that perfect gift that their friends and relatives will love. Whilst parents around the world prepare gifts for their little ones, and extending the magic of the season to a further generation. For retailers, this presents a fantastic opportunity to put products in front of a large consumer audience in buying mode. But how can you maximize your earning potential this Christmas?
First, you need to get creative. Your products should be unique in order to differentiate your business from your competitors. We suggest you to do some research on the best-selling products from Christmas’ past and analyze which products were successful, and why. Was it due to a popular movie franchise, a novelty idea, or an on-going trend? You can also utilize social media to see which toys or products are getting the most buzz online this year. Additionally, heading to trade show events gives you the advantage of seeing the product and consumer reactions first-hand. This can help you to make a more calculated assessment of which products to retail this Christmas season.
Secondly, we advise that you start your sourcing and logistics process at least 6 months prior to the Christmas season to ensure your product selection, manufacturing and distribution channels are adequate. When sourcing online, it is important to keep your searches both broad and specific to get an understanding of the overall market, generally, and product selection, more specifically. For example, you can search on the internet by using generic keywords like “Christmas products wholesale” or specific keywords, such as “Christmas card wholesale”. Generic keywords approach helps you to have a high level product overview; there will be a lot of latest and interesting products showing up. Once you have some ideas on what you want to source, you can try specific keywords. Our suggested approach will save you tons of time in the long run, as you can better qualify product leads against the competition before diving in too deep.
Thirdly, you need to compare the import price across a wide-range of suppliers. Keep in mind that cost is not just the price, but also import tax, shipping time, transportation distance, and the reliability of suppliers. For small businesses, try to source from a supplier rather than manufacturers, as usually manufacturers will require a minimum order quantity (MOQ) which you may not be able to satisfy. However, for medium to large businesses with the capital to buy in large quantities, it is a smarter choice to buy directly from the manufacturers for a cheaper price.
Now, you should be able to start sourcing Christmas products!