Egg-cellent Tips for Easter Toy Sourcing

Date: February 11, 2015

Egg-cellent Tips for Easter Toy Sourcing

Buying Easter Gifts Wholesale Strategies

The winter holidays have come and gone. The surge in holiday sales and Valentine’s Day is squarely in the rearview mirror and you are looking head-on at a retail slump. But don’t forget about Easter! This springtime holiday can provide just the revenue boost your company needs. Spending in the U.S. during the 2014 Easter holiday topped $15 billion and Australians spent over $150 million on chocolate alone during the season. Easter also marks the seasonal shift away from the drab winter weather and, for many, it can be just the reason people need to spend money pepping up their wardrobe, home décor, and providing a little joy to others.

A quick web search for “Easter products wholesale” or “Easter gifts wholesale” yields well over one million results. There are a multitude of options for Easter toy sourcing, no matter what you are looking for. Before starting on new product exploration for Easter or buying Easter gifts wholesale, consider ways that you can repackage items your business already sells. Do you have small products that can fit easily into an Easter egg or basket? Gather appropriately sized items and create an arrangement similar to a Christmastime “stocking stuffer” display. Take it one step further if you like and bundle items together in ready-made baskets for customers to purchase.

If you’re thinking to source new Easter-related products outside of your typical items, start small in the first year. Notice what other successful stores do and how they incorporate the holiday. Do careful research and obtain product prototypes before investing. Attend a trade show prior to stocking inventory for the season. Shows typically offer the greatest opportunity to view multiple products and suppliers to make a comparison of quality and pricing, and even get some Easter display and product-usage ideas.

If your business doesn’t specialize in products that are very easily marketable for Easter (like apparel, candy, gifts, decorations, and flowers), you can get creative with Easter-themed promotions and advertisements. Display Easter eggs at the checkout for customers to open and win prizes, enter raffles, or earn a percentage off of their purchase. Other ideas include adding a free Easter or spring-related gift with purchase. You can also offer an optional gift basket wrap during the Easter season. Retailers can have fun with Easter-related wording, highlighting “egg-streme savings” or “egg-citing sales” or inviting customers to “hop in” for spring savings. Businesses can send uniquely shaped promotional mailers in the shape of an egg or bunny rabbit to stand out amongst other mail. Mailers of any kind that include Easter trivia, hosting ideas, or even a special recipe are more likely to be kept around and remind customers to give you a visit.

It may be difficult to bounce back after the holidays, but Easter is the perfect opportunity to get your company’s profits hopping during the slow post-holiday season. Research shows that consumers are still spending money, so take advantage of the Easter holiday and don’t miss out on these egg-cellent strategies for increasing sales for your company. Toy sourcing for Easter is not really that difficult! 

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