Tips on Exhibiting at Trade Fairs

Date: May 10, 2013

Tips on Exhibiting at Trade Fairs

If you have ever wanted to know how successful manufacturers manage to get big orders at international trade fairs, this is the article for you! Traveling to trade fairs involves very high costs and knowing the key factors for success in attracting a steady stream of buyers is essential before you make a booth reservation. The key factors are:

Choose the right markets to exhibit in
Display your best products, and
Project your own company as trend-aware

First things first: knowing the right markets for your products. This is absolutely fundamental, and conducting in-depth research on your products’ performance and price points will deliver much higher efficiency and more target-oriented sales. This can be done easily by looking up exhibitor lists on trade-show websites, contacting the exhibitors (even competitors) at those shows that interest you, and asking them if they generate any sales and for their comments about the shows. If no exhibitor list is available, you can also contact media and publications, who have provided coverage of the show, for their feedback. At, our online coverage features the most important trade shows in the world and companies regularly come to us to for advice on which trade shows are right for them.  

Once you’ve selected the trade shows you want to attend, you will need to decide what products to bring with you. Many companies make the mistake of bringing everything with them, which makes it difficult for buyers to see what you can best offer them. It is therefore very important to refine your products that cater, based on trends, to the particular needs of that market. Buyers are constantly looking for fresh products that will delight their customers and by providing products that are on trend, you have a greater chance of capturing buyers’ attention and orders.

After you have decided on the shows and product selection, you should determine how to present these products within your stand space – which is basically your company image. Having an eye-catching display and decor is basic to creating a professional image of your company; and ensuring that they are up-to-date by using the right trend colors and themes creates a powerful tool which can evoke specific emotions, feelings and moods to help make your products more desirable to buyers. By introducing these on-trend elements into your booth, you can help reinforce the image that you are a trend-aware manufacturer whose products will be interesting to customers. is an online fashion and trend forecasting agency based in London, internationally renowned for its directional trend analysis and forecasts. Clients choose us for our expertise in accurately predicting fashion and lifestyle trends from season to season, and for our ability to help our clients easily see how trends can be translated into their own designs and creations. 

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