Trade Guide: Brazil

Do you know?

Brazil (official name: the Federative Republic of Brazil) is the fifth largest country in the world, both in terms of population and geographic area. It is the seventh largest economy in the world, the largest country and economy in South America.

“Do’s and Don’ts”


  • Anticipate a lot of time spend going over the details of a business deal. Oftentimes the people you negotiate with will not be the ultimate decision-makers.
  • Expect your business partners to focus heavily on price competitiveness.
  • Anticipate that your partners will have more of a short-term rather than long-term mindset.
  • Expect a certain amount of hype or exaggeration.
  • Dress well – Brazilians pride themselves on appearance.
  • Use a knife and fork for everything, even fruit. Brazilians rarely eat with their hands.
  • Allow extra time to arrive at meetings in big cities – traffic gridlock can be horrendous.
  • Feel free to chat about football, family, and music.


  • Use the "OK" hand signal - it is considered very rude.
  • Interpret tardiness as a sign laziness or rudeness, it is common in Brazil
  • Be stiff or aggressive in negotiating - a more relaxed approach is usually more effective.
  • Change your negotiating team - Brazilians negotiate with people, not companies.
  • "Drop in" without scheduling an appointment well in advance.
  • Give any gifts in purple or black - these colors are for mourning.
  • Chat about politics, poverty, the rainforest, religion, and Argentina.

Select the language you would like to use:

This setting will be saved in your computer if you have cookie enabled.