The appeal of ODM manufacturing is growing with Chinese manufacturers as the model offers many benefits. ODM manufacturers who offer design services as part of their overall service enjoy higher profit margins, have less competition compared to OEM manufacturers, have higher sales margins, and they are able to offer more differentiated products - a particular attraction for Western brands and retailers.
In becoming more involved in the design process, innovative design skills and trend awareness related to new product development is essential in succeeding as an ODM manufacturer. To date, many Chinese apparel manufacturers have lacked direct access to foreign consumers and the marketing skills needed to fully understand how strategic design plays an essential role in developing products that are in demand from global retailers. However, this knowledge gap is now starting to be filled with the emergence of fashion trend-forecasting services in China.
Having an online trend-forecasting service is essential to developing products that meet global retailers’ wants and needs. Leading global trend-forecasting services such as Trendstop.com are able to forecast the products and styles retailers will want, up to two years ahead of time, and having this knowledge allows ODM manufacturers to design products across all categories that ultimately generate sales. In addition to offering accurate and reliable trend forecasting, Trendstop.com offers Chinese manufacturers training courses in Chinese that allow them to improve their fashion trend understanding and ODM skills.
As a leader in transforming how Chinese manufacturers can improve their businesses, Tradegood is working together with Trendstop.com as a Partner to develop Chinese manufacturers’ design skills and trend understanding. In March 2013, Tradegood organized the first ever Trendstop Trend Master Class ODM two-day training course which took place in Hangzhou. The training was a huge success with comments from the attendees in the class including:
“Content of website is of great use for product design and trend analysis,” said Monica Liu, design director of Hangzhou In-choice Import and Export Co., Ltd.
“Arrangement and service of training are superb … class content well prepared, which allows us to learn and understand easily,” said Chen Lei, designer of Ningbo Ltibfashion Co Ltd.
“Every item on trends is included in the website, which is updated constantly. This provides us with a lot of inspiration when doing design and enables designers to get a handle on trends,” added Jane Wang, fabric development designer of Zhejiang Yude Fashion Co., Ltd.
It is clear that ODM manufacturing enables manufacturers to provide value-added services which are increasingly sought after by the world’s leading buyers and retailers. Having a trend service will provide you with access to the trend intelligence required to develop relevant products while keeping your staff knowledgeable about the latest trends happening worldwide. Training sessions which provide hands on trend training are being made available by Tradegood to help equip you with the key design and trend skills to succeed as an ODM manufacturer.
Trendstop.com training courses are organized monthly in key manufacturing cities.
Contact your local Tradegood specialists for further information or email inquiry@iTradegood.com.